META ADS SPECIALIST · UK

Facebook & Instagram Ads
that turn ad spend into growth

I help e-commerce and service businesses build, optimise and scale Meta Ads with clear tracking and decisions based on real performance.

Book a free 30-min consultation
Facebook · Instagram · Strategy · Tracking · Optimisation
Mariia Nechipai
7+ YEARSin digital marketing
WHEN META ADS STOP FEELING PREDICTABLE

Good traffic.
Unclear growth.

You’re spending on Meta Ads, but sales or leads are inconsistent.
CPA is increasing and it’s unclear what should be changed first.
Campaigns perform for a few days, then results drop.
You want to scale, but increasing budget hurts efficiency.
I look at the full picture — campaigns, tracking, offer, funnel and account structure — to identify what is limiting performance and what should be tested next.

Meta Ads,
from strategy to scale

For businesses that need a clear advertising system: from account analysis and strategy to launch, optimisation and scaling.

I help e-commerce and service businesses plan, launch and optimise targeted advertising on Facebook and Instagram. As a Meta Ads specialist, I work with campaign strategy, account structure, audience testing, conversion-focused optimisation and scaling.

01

Meta Ads management

Campaign setup and management, audience and offer testing, budget allocation, optimisation and scaling.

02

E-commerce performance

Purchase-focused campaigns, product testing, retargeting and analysis around CPA, revenue and ROAS.

03

Audit & strategy

Analysis of your pages, website, audience, competitors and previous campaigns, followed by a practical growth plan.

SELECTED RESULTS

Performance backed
by numbers.

Selected e-commerce results from Meta Ads campaigns across different projects and periods.

Women’s fashion · 3 months$214K+Revenue from approximately $50K ad spend
E-commerce · Meta Ads9.48 ROAS$16,650 ad spend → $157,785 purchase value
E-commerce · Meta Ads8.14 ROAS$22,096 ad spend → $179,932 purchase value
Historical campaign examples. Results vary by market, offer, budget and seasonality.

“It’s very comfortable working with Mariia. She is genuinely involved in the process and takes a comprehensive approach to analysing the situation. I also really value that she works directly with the designer and helps cover the need for creatives. I definitely want to continue working with her.”

CLIENT REVIEW · translated from Ukrainian

Results across different objectives

I work with both e-commerce and businesses in the service sector. Campaign objectives can include website purchases, lead forms and conversations in Facebook or Instagram.

E-commerce · Website purchases
834 purchases
$5.00 per purchase · $4.17K spent
Real Meta Ads campaign result
Real Meta Ads campaign result
E-commerce · Website purchases
108 purchases
$6.95 per purchase · $750.33 spent
Real Meta Ads campaign result
Real Meta Ads campaign result
Services · Lead generation
68 leads
$9.45 per lead · $642.73 spent
Real Meta Ads campaign result
Real Meta Ads campaign result
Services · Messages
86 conversations
$3.01 per conversation · $259.11 spent
Real Meta Ads campaign result
Real Meta Ads campaign result
Marketing editorial portrait
7+ YEARS · META ADS · UK / EU / US
ABOUT ME

Hi, I’m Mariia.
Digital Marketing Specialist.

I’ve been working with paid social for more than seven years, helping e-commerce and service businesses across the UK, Europe and the US.

My work combines strategy with hands-on campaign management: I analyse the numbers, test what can move performance and keep the advertising structure clear.

“Mariia showed professionalism at every stage — from deep audience analysis to detailed campaign setup. Her strategies significantly improved advertising efficiency and reduced customer acquisition costs. I especially appreciated her responsiveness and attention to detail.”

CLIENT REVIEW · translated from Ukrainian
FREE 30-MIN STRATEGY CALL

Tell me about
your business.

Tell me a little about your business and current advertising. After submitting the form, you’ll choose a convenient time for a free 30-minute strategy call.

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