Meta Ads Performance Calculator

Estimate potential advertising results before launch. Change the assumptions and see how budget, acquisition cost and conversion affect the economics.

Services / B2B

For professional services and other lead-generation businesses.

Monthly ad budget

Expected cost per lead (CPL)

Lead → qualified lead

Qualified lead → customer

Average customer value

Repeat / additional revenue optional

Optional projected additional value from repeat bookings or LTV.

Meta Ads Performance Calculator

Services / B2B

E-commerce